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Bacak — whom Jones had nicknamed "Ball Sack" — began promoting a free newsletter on his Facebook page (a "7 value"). There are a number of ways to find potential marks: the sale of loss leaders like throwaway books or DVDs, ads on Facebook or The Huffington Post, Google Ad Words, infomercials, and even media appearances on news programs — or Oprah.
As Jones wrote on his blog at the time, "in the land of The Ball Sack: FREE! Once an unsuspecting consumer buys a product, they’re trapped: they’ve become a lead.
In the internet, con artists have found a platform that allows them to scale their scams far beyond the penny stocks and worthless real estate deals of the past.
The Salty Droid is the pseudonymous blog of Jason Jones, a 36-year-old lawyer living in Chicago.
So, I tried to find work as a lawyer from home, but that was right when Michigan’s economy started to go to hell, and a lot of law firms weren’t outsourcing work.” So he took to the internet, looking for "work from home" opportunities and requesting information from various websites.
"This is a really dark topic," says Jones, "and the [victims] feel raped almost, so the sense of outrage [on the site] is appropriate to their level of suffering." When we met in the high-rise apartment that he shares with his wife, our surroundings belied the image he cultivates on the site: that of the angry, nerdy, loner-cum-robot.
"I told him what had happened to me, and he said, ‘gee... I know what you’re going through, and I will help you out.’" Martino couldn’t talk him into anything straight away, so he began calling regularly, often just to chat.